Oregon 22
WORLD ATHLETICS
PROJECT MANAGER + PRODUCER
CLIENT
ROLE
The largest track and field event of the year, and a first-time hosting experience for the United States; the World Athletic Championships came to Eugene, Oregon - Tracktown, USA. Focusing in on the domestic turnout for a once-in-a-lifetime experience in a newly re-built Hayward Field, encouraging all to “Feel the Glory.”
Hello, World. Meet Oregon.
Executions
Primary + Secondary Brand Development Materials (logos, color palette, typography, visuals, templates, etc.)
Media Strategy + Buying (Traditional, Digital, Social, Non-Traditional)
Environmental Graphic Design (Brand Deployment, Wayfinding, City-Dressings, etc.)
Digital Ticketing Strategy
State-wide Community Activations (Legend Tour, World Wide Welcome Youth Relay, Etc.)
On-Site Ceremonial Infrastructure (Podiums, Medals, etc.)
The Legend Tour (Oregon + Europe)
Economic
Impact
1.) Direct Economic Impact - $153.4 million
2.) Television Ad Rev - $188.1 million
3.) Direct, Local Spending - $45 million
4.) Ad Exposure Value (State of Oregon) - $19.3 million
Exposure
1.) 150,000+ Attendees
2.) 84% of all attendees were from the United States (all 50 states were represented)
3.) 49% of all attendees were from Oregon
4.) 1.117 Billion total watched TV hours
5.) Africa and the Middle East represented the largest TV Audiences
*statistics provided by the post-event report by Nielsen Sports